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Guru for Local Business

Local SEO that works across every location you run.

Multi-location businesses lose local search traffic when location pages go stale and content falls behind. Guru automates the content work and keeps every location current without a full-time SEO team.

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The challenge

Local SEO is a maintenance problem — most businesses treat it like a launch.

Location pages go out of date and stop ranking
Business hours change, services change, staff change. Keeping 10, 50, or 500 location pages accurate is a full-time job. Stale pages drop in local rankings.
Identical location pages hurt more than they help
Duplicate content across locations signals low quality to Google. Each location needs genuinely unique content to rank in its local market.
New locations take months to build search presence
Opening a new location means building a page, writing copy, and waiting for Google to trust it. Without a content plan, new locations sit invisible while competitors dominate local search.
No visibility into what was published where
Regional managers do not know what content went live last month. Head office cannot tell if copy was approved before it went up.
46%
of all Google searches have local intent
Your customers are searching for your services nearby right now
2x
higher local pack ranking
for businesses with consistent, unique content on each location page compared to duplicate templates
78%
of local mobile searches
result in a visit or call within 24 hours. Local SEO is your highest-intent channel
How Guru helps

The SEO work handled. Every change approved by you.

Guru runs the full SEO operation every sprint: articles written, on-page fixes queued, links built, pages indexed. Nothing touches your site until you approve it.

Locally relevant content for every location

Guru generates unique, keyword-rich content for each location page based on the service area, local search terms, and what your nearby competitors are ranking for.

  • Unique location descriptions tailored to each service area
  • Local keyword research by city, neighborhood, and service type
  • Seasonal content updates aligned with local search trends
  • Every piece of copy approved before the location page updates

Local keyword strategy by service area

Guru identifies the exact search terms customers use in each location's market and builds a content plan around them, not a generic national keyword list.

  • Keyword research localized to each city and service area
  • Near-me and hyperlocal intent terms tracked per location
  • Service area pages for each major coverage zone
  • Content grouped to build topical authority in each local market

Approval workflow for every location

Content for each location routes to the right approver: regional manager, marketing lead, or head office depending on your organization structure.

  • Approval routes configurable by location or region
  • Head office sees all locations in one dashboard
  • Nothing publishes without an explicit approval and timestamp
  • Full audit log of every change and who approved it
Every sprint

What ships to your site on autopilot.

Every sprint Guru delivers a fixed set of SEO work, tracked from task to live. You review and approve before anything changes.

Location page content written and updated
Unique, locally-relevant copy for each location in your sprint queue, approved before it publishes.
Service area pages created for new coverage zones
New service area pages written to target the right local keywords for each expansion territory.
Local keyword strategy updated each quarter
Keyword research refreshed as search trends shift and new competitors enter your local markets.
All locations submitted for re-indexation on update
Every location page update triggers an automatic indexation request so Google finds the changes immediately.
Live deliverable tracker shared with regional teams
Each region gets a live view of what was published, what is in progress, and what needs their approval.
How it works

From first audit to first articles in one week.

1

Connect all your GSC properties

Guru reads search data across every location property and maps impressions, clicks, and ranking positions to each location individually.

2

Guru identifies the gaps at each location

Thin pages, missing local keywords, and underperforming location content are surfaced and ranked by opportunity size.

3

Content routes to the right approver for each location

Regional managers approve their location content. Head office approves across all locations from one view.

4

Approved content ships and is tracked in real time

Published content is indexed automatically. The deliverable tracker shows what shipped at which location this sprint.

Guru for Local Business

Stop losing local search traffic, location by location.

Multi-location businesses run on Growth or Authority plan. 14-day free trial, no minimum location count.

Start free trial View pricing
14-day free trial. No annual contract. Cancel any time.