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Guru for Chiropractic and Wellness

Build the local authority that brings in new patients every month.

Chiropractic practices compete with directories, review sites, and larger wellness chains for high-intent local searches. Guru builds the content and local SEO that consistently puts your practice in front of new patients.

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The challenge

Most chiropractic practices publish sporadically — and wonder why their rankings don't improve.

Yelp and Healthgrades outrank your practice for every local search
Chiropractic near me, back pain chiropractor, and sports injury treatment are dominated by directories in most markets. Individual practices need content authority to compete.
Condition and symptom pages are thin or missing
Patients search for their symptoms before they search for a chiropractor. Back pain, neck pain, sciatica, and sports injuries are all high-intent searches most practices are not targeting.
New patient content is never written consistently
A wellness blog post or a new patient guide requires the chiropractor to review it before publishing. Without a system, content gets written occasionally and reviewed never.
Multi-location content is identical across every location
Chiropractic groups often copy the same content to every location page. Duplicate content does not rank.
80%
of new chiro patients
begin their search online before booking. A strong local search presence is your most reliable new patient source
Back pain
most searched health complaint
Practices with dedicated back pain content capture the largest share of local chiropractic searches
5x
more likely to call vs. clicking an ad
Patients who find a practice through organic search are five times more likely to convert to a booked appointment
How Guru helps

The SEO work handled. Every change approved by you.

Guru runs the full SEO operation every sprint: articles written, on-page fixes queued, links built, pages indexed. Nothing touches your site until you approve it.

Condition and treatment content every sprint

Guru writes condition pages, treatment guides, and patient education content based on the conditions your practice treats and the searches your patients are making in your local market.

  • Back pain, neck pain, and sciatica condition pages
  • Sports injury, accident recovery, and prenatal chiro content
  • Treatment explainers for each service you offer
  • All content reviewed by a chiropractor before it reaches patients

Local SEO for your practice area

Guru builds local search authority for your specific service area with location-specific content, local keyword targeting, and internal links that reinforce your geographic relevance.

  • Location page content unique to your city and neighborhood
  • Near-me intent terms targeted for chiro and condition searches
  • Service area pages for expanded geographic coverage
  • Internal links connecting condition content to your location pages

New patient acquisition tracked end to end

Guru tracks what content shipped, what was approved, and what is driving impressions in Google Search Console. Your front desk sees a live summary of the work bringing in new patients.

  • Deliverable tracker shows what shipped this sprint
  • GSC impressions and clicks tracked for each new piece of content
  • Shareable live progress view for your practice manager
  • Monthly sprint summary with approved and live content logged
Every sprint

What ships to your site on autopilot.

Every sprint Guru delivers a fixed set of SEO work, tracked from task to live. You review and approve before anything changes.

Condition and symptom pages written and approved
Back pain, neck pain, sciatica, sports injuries, and all conditions your practice treats.
New patient guides and FAQ content published
What to expect, how chiro works, and condition-specific patient education content.
Location and service area pages kept current
Unique local content for your practice address and any expanded service areas.
Title tags and meta descriptions optimized sitewide
Every page reviewed and updated for the terms patients actually search.
All content indexed automatically on publish
Indexation request submitted via the Google Indexing API on every new piece.
How it works

From first audit to first articles in one week.

1

Connect GSC and Guru maps your local search presence

Guru identifies which conditions and locations you are not ranking for and builds a content plan that targets the highest-opportunity gaps first.

2

Condition and location content is proposed and approved

Guru generates article and page ideas for your conditions and service area. You approve what gets written.

3

Content written and reviewed by your chiropractor

Each piece is written at patient reading level, covers the condition accurately, and is reviewed by you before it goes anywhere near your site.

4

Published, indexed, and tracked in real time

Approved content ships, is indexed automatically, and is visible in the deliverable tracker so you always know what went live.

Guru for Chiropractic and Wellness

Get found by new patients searching for your care.

Chiropractic and wellness practices run on Starter or Growth plan. 14-day free trial. Every article reviewed before it reaches patients.

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14-day free trial. No annual contract. Cancel any time.