Guru
Guru connects to Google Analytics 4 and pulls page-level traffic, engagement rate, session duration, and conversion data into your workspace. Every content decision in Guru is informed by how your existing pages actually perform, not just where they rank.
Rankings tell you where you appear. Traffic tells you what that actually means in sessions, engagement, and business outcomes. Guru reads both, and uses the combination to prioritize content work by real impact.
Sessions, users, and pageviews broken down by URL, filtered to organic search traffic. Guru uses this to identify your best-performing content and flag pages where rankings are high but traffic isn't converting to clicks.
GA4's engagement rate (the replacement for bounce rate) tells you whether visitors are actually reading your content. Guru flags high-traffic pages with poor engagement as content refresh candidates.
When Guru publishes an article or updates a title, it timestamps the action. GA4 data is then layered over the content calendar, so you can see the traffic change tied to each specific content action Guru took.
GA4 conversion events, form submissions, demo requests, purchases, signups, are surfaced per page. Guru can prioritize refreshing content that drives the most conversions, not just the most traffic.
See whether a page's traffic comes from organic search, direct, referral, or social, per URL. This context helps Guru distinguish between pages that rank well but need SEO work versus pages that are already strong organic performers.
Each workspace in Guru connects to its own GA4 property. Agency workspaces keep each client's analytics isolated, no cross-contamination of traffic data between accounts.
Guru combines GA4 engagement data with GSC ranking trends to build a content refresh queue. Pages that are declining in both traffic and engagement, but still have ranking potential, land at the top of the list.
When Guru updates a title, publishes an article, or adds internal links, it records the date. GA4 organic traffic is compared before and after that action, so you can see the actual impact in the sprint report.
High impressions in GSC but minimal engagement in GA4 is a clear thin-content signal. Guru surfaces these pages automatically and drafts a content upgrade with a full structure brief.
Your best organic content, by traffic, engagement, and conversion, is identified automatically. Guru uses this to inform internal linking strategy: point new content at your proven performers and spread their authority.
Run one GA4 property per client workspace. Switch between accounts and the traffic data, goals, and engagement metrics are always scoped to that client's GA4 property. No manual filtering required.
Guru monitors GA4 organic traffic week-over-week and flags pages with significant drops. Sudden traffic loss on a page that hasn't changed often signals a ranking change that needs investigation.
Guru uses Google's OAuth 2.0, the same sign-in flow as every other Google product. No service accounts, no JSON keys, no manual configuration.
Click "Connect Google Analytics" in Guru's Integrations panel. You'll be redirected to a standard Google OAuth screen to authorize Guru's read-only access to your GA4 properties.
Guru lists every GA4 property in your account. Select the one that matches your connected GSC site. If you're an agency, repeat this for each client workspace.
Guru imports 12 months of page-level organic data on first sync and refreshes daily. Traffic and engagement context appears alongside every content recommendation from that point on.
Connect GA4 and get page-level traffic, engagement, and conversion data alongside every Guru recommendation, so every content decision is backed by real numbers.